Content marketing services that create a gravitational pull towards your brand.

Attract and inspire a growing fanbase for the content you put out. When your value is unmistakable, choosing you just makes sense..

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Win adoring customers for life by providing value freely.

Your audience is tired of feeling like a walking wallet surrounded by in-your-face advertising.

Show them you care about their problems by solving them in public with content that informs, entertains, and connects.

Publisher Digital Indonesia develops content marketing strategies that intertwine search engine optimization, social media, email marketing, and CRO to create undeniable value for your audience and make you the go-to brand they trust.

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Create a multi-faceted customer experience that magnetizes your brand. Here’s a look at what’s possible for your custom content strategy:

Here’s our process for filling your funnel and elevating your customer’s journey through content marketing:

Get your free, no-strings appraisal that other content marketing agencies would bill for.

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You’ll receive an in-depth audit of your:

01

Existing Blog Content

to pinpoint gaps and missed opportunities.

02

Current Content Promotion

and the results to help us set a baseline for future efforts.

03

Competitive Analysis

to see what the competition is doing, generate new ideas, and spot gaps in your strategy.

04

Conversion Points

to show you where conversion opportunities are being missed.

05

Copy Objectives

to make sure your content is providing real value instead of pushing products.

Frequently Asked Questions about Content Marketing

What is a content audit?

The Publisher Digital Indonesia content audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your current copy and promotions to develop a deep understanding of the current state of your content marketing strategy. Specific elements of evaluation include blog content, promotion techniques, competitive analysis, conversion points, and copy objectives. We will then use these findings to develop a robust strategic plan that will help increase the value of your content and grow your business.

What is an infographic?

An infographic is a visual representation of information, data or other knowledge. It is intended to present information quickly and clearly for easy comprehension. They also help improve cognition of complex information since utilizing graphics is known to enhance our ability to see patterns and trends. In marketing, this can be an invaluable tool in helping your consumers understand and digest complicated concepts. Infographics also lend themselves nicely to social sharing which increases the exposure of your brand.

What is the difference between a long-form and short-form blog post?

The most obvious difference between long-form and short-form blog posts are their length. A long-form post is typically at least 1,200 words. A short-form blog post, on the other hand, is generally about 700 to 800 words. These two types of blog posts serve different purposes. Long-form blogs are written for SEO value and to help improve rankings. Comparatively, short-form posts are written to increase engagement or for posting to social and email channels.

What is a content calendar?

Just as it sounds, a content calendar is a detailed plan of when you will produce and publish your content. An effective content calendar will save you time and energy while keeping you organized and on track. It also helps you avoid content gaps and ensures you are producing new material regularly. At Publisher Digital, we help our clients create content calendars that address specific customer personas and content clusters to ensure that our strategy is covering all aspects of your business.

How does content marketing work?

In its most basic form, content marketing is simply the practice of publishing editorial, graphics, and video to attract, inform, and engage your target audience. The focus on content marketing is to offer your customers high-quality, targeted material that is both helpful and useful to them as opposed to pushing your products or services. Connecting with your customers in this way can help increase the trust they have in your business as well as brand recognition. More technically, generating content can also improve your SEO and generate high-quality leads.

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